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Color

Primary Palette

The traditional Emory colors are the foundation, and they have been expanded to include some additional shades. These are the colors to lead each design and will work seamlessly with the updated secondary palette.

Emory Blue
Pantone — 280
CMYK — 100, 72, 0, 18
RGB — 1, 33, 105
HEX — #012169
Medium Blue
Pantone — 286
CMYK — 100, 75, 0, 0
RGB — 0, 51, 160
HEX — #0033a0
Light Blue
Pantone — 7461
CMYK — 98, 24, 1, 3
RGB — 0, 125, 186
HEX — #007dba
Yellow*
Pantone — 130
CMYK — 0, 32, 100, 0
RGB — 242, 169, 0
HEX — #f2a900
Gold**
Pantone — 125
CMYK — 6, 32, 100, 24
RGB — 181, 133, 0
HEX — #b58500
Metallic Gold
Pantone — 8640
CMYK — 35, 45, 92, 12
RGB — 141, 112, 42
HEX — #8d702a

Secondary Palette

This palette is the range of secondary accent colors that work in conjunction with the primary colors in small proportions.

Cyan*
Pantone — Cyan
CMYK — 100, 0, 0, 0
RGB — 0, 174, 239
HEX — #00aeef
Sky Blue*
Pantone — 298
CMYK — 67, 2, 0, 0
RGB — 65, 182, 230
HEX — #41b6e6
Teal
Pantone — 5483
CMYK — 65, 11, 25, 27
RGB — 72, 127, 132
HEX — #487f84
Kelly Green
Pantone — 7740
CMYK — 75, 0, 95, 15
RGB — 52, 131, 56
HEX — #348338
Sea Green
Pantone — 568
CMYK — 90, 9, 60, 15
RGB — 0, 108, 91
HEX — #006c5b
Olive
Pantone — 370
CMYK — 62, 1, 100, 25
RGB — 92, 129, 24
HEX — #5c8118
Orange
Pantone — 1595
CMYK — 0, 71, 100, 3
RGB — 195, 84, 19
HEX — #c35413
Red
Pantone — 485
CMYK — 0, 96, 93, 2
RGB — 218, 41, 28
HEX — #da291c
Magenta
Pantone — 233
CMYK — 12, 100, 0, 0
RGB — 198, 0, 126
HEX — #c6007e
Purple
Pantone — 2102
CMYK — 76, 71, 0, 0
RGB — 101, 88, 177
HEX — #6558b1
Grape
Pantone — 259
CMYK — 67, 100, 4, 5
RGB — 109, 32, 119
HEX — #6d2077

Neutrals Palette

A variety of light grays are primarily used for the separation of content and elements as well as copy.

Black
Pantone — Black 6
CMYK — 0, 0, 0, 87
RGB — 16, 24, 32
HEX — #101820
Cool Gray 5*
Pantone — Cool Gray 5
CMYK — 0, 0, 0, 21
RGB — 177, 179, 179
HEX — #b1b3b3
Cool Gray 2*
Pantone — Cool Gray 2
CMYK — 0, 0, 0, 15
RGB — 208, 208, 206
HEX — #d0d0ce
Cool Gray 1*
Pantone — Cool Gray 1
CMYK — 0, 0, 0, 9
RGB — 217, 217, 214
HEX — #d9d9d6

Questions? Ideas? Contact Laura Redfern at Communications and Marketing.
404.727.9495