Audience
Though Emory’s communication strategy has one clear voice, the groups of people who interact with it are wide and varied. To help understand who they are and how to reach them, we have placed them into five categories.
Consumers
These people are seeking out the opportunities, educational or otherwise, available at Emory. They could be prospective students, current students, guidance counselors, patients, patrons of the arts, prospective parents, or current parents.
Personas
Influencers
This category includes our peers (other universities), legislators, and members of the media who influence how Emory is perceived.
Personas
Guides
This group includes prospective faculty, providers, staff, and administration, as well as current faculty, providers, staff, and administration.
Personas
Advocates
These are the alumni and donors who passionately support Emory.
Personas
Believers
The believers are strong Emory supporters living around the country.
Personas
Regulators
These are people such as accreditors, rating agencies, politicians, and government agencies who give us permission to do our work.
Personas
Questions? Ideas?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu