Believer
Hyper Local Community

Previous Believers Audience

Stacy, Hyper Local Community

“I want to stay informed to keep my family healthy.”

Stacy

  • part of Emory’s extended community
  • environmentally conscious
  • primary access: desktop

Stacy is a mother of three young children and an Atlanta resident who lives within walking distance of Emory’s campus. She strives to lead a healthy lifestyle and prides herself on helping to keep her family physically active. She recently heard about the Clifton streetscape and bridge project on her local news and wanted to know more. She’s interested in learning more about the walkability and amenities of the space, the possible environmental impact, as well as how the project will affect the leisure and recreational activities of her family.


Goals

  • looking for opportunities to add to her family’s healthy, active lifestyle
  • wants to know more about the Clifton streetscape project
  • wants to learn more about the project’s future impact on her neighborhood

Questions? Ideas?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu