Influencer
International Media Consumer
Influencers Audience
“How can Emory’s research impact the lives of my family?”
Barbara
- unfamiliar with Emory
- mother of an autistic child
- primary access: desktop
Barbara is a leading member of the national news media from New York with an autistic middle school–age son, Daniel. She read about Emory and the Marcus Autism Center in the Economist and wants to know more. She’s interested in background on the history of the center, new developments in autism research, and the latest in treatment and early intervention options.
Goals
- wants to learn more about the Emory-affiliated Marcus Autism Center
- wants to find out more about Emory research in general
- wants to know about breaking Emory news stories
- wants to stay on top of the latest in treatment methodologies and research
Questions? Ideas?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu