Consumer
Local Medical Consumer
Consumers Audience
“Does Emory have what we need to help my husband?”
Janice
- member of the local community
- family member recently diagnosed with congestive heart failure
- is familiar with Emory and wants to know about their health care research and accomplishments
- primary access: desktop
Janice is an accountant and mother of three from Marietta, Georgia. Her husband, Terry, was just recently diagnosed with congestive heart failure, and they have just started researching their options. They’re looking for a specialist in the area to compare the quality of health care measures open to them. They’re looking to Emory University for information on the latest research, patient outcomes, and the range of treatment options.
Goals
- wants to find a specialist in the area
- wants to learn about patient outcomes
- wants to compare the quality of health care measures
Questions? Ideas?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu