Putting the Language Strategy to Work

Think about the many ways you could use these language guidelines.

• When you send out your newsletter or eblast, you could select stories with themes that reflect a different pillar each week or month.
• Through emails, social media, news releases, and more, you could vary your voice and tone to communicate a single pillar several ways.
• You could use a single pillar or a pair of pillars in every aspect of your communication for consistent messaging, whether you work on print recruitment pieces, digital marketing, magazines, or other strategic communications.

As you create your communication vehicle, be sure to maintain continuity between your message and other elements, such as art and photography, design and typography, as highlighted in the Emory communication strategy guidelines.