Color

Primary Palette

The traditional Emory colors are the foundation, and they have been expanded to include some additional shades. These are the colors to lead each design and will work seamlessly with the updated secondary palette.

Emory Blue

Emory Blue

Pantone — 280
CMYK — 100, 94, 27, 23
RGB — 1, 33, 105
HEX — #012169

Dark Blue

Dark Blue

Pantone — 289
CMYK — 100, 76, 12, 70
RGB — 12, 35, 64
HEX — #0c2340

Medium Blue

Medium Blue

Pantone — 286
CMYK — 100, 75, 0, 0
RGB — 0, 51, 160
HEX — #0033a0

light blue

Light Blue

Pantone — 7461
CMYK — 98, 24, 1, 3
RGB — 0, 125, 186
HEX — #007dba

yellow

Yellow*

Pantone — 130
CMYK — 0, 32, 100, 0
RGB — 242, 169, 0
HEX — #f2a900

gold

Gold**

Pantone — 125
CMYK — 6, 32, 100, 24
RGB — 181, 133, 0
HEX — #b58500

metallic gold

Metallic Gold

Pantone — 871
CMYK — 0, 17, 55, 50
RGB — 132, 117, 78
HEX — #84754e

Secondary Palette

This palette is the range of secondary accent colors that work in conjunction with the main palette colors in small proportions.

cyan

Cyan*

Pantone — Cyan
CMYK — 100, 0, 0, 0
RGB — 0, 174, 239
HEX — #00aeef

sky blue

Sky Blue*

Pantone — 298
CMYK — 67, 2, 0, 0
RGB — 65, 182, 230
HEX — #41b6e6

teal

Teal

Pantone — 5483
CMYK — 65, 11, 25, 27
RGB — 72, 127, 132
HEX — #487f84

kelly green

Kelly Green

Pantone — 7740
CMYK — 75, 0, 95, 15
RGB — 52, 131, 56
HEX — #348338

sea green

Sea Green

Pantone — 568
CMYK — 90, 9, 60, 15
RGB — 0, 108, 91
HEX — #006c5b

olive green

Olive

Pantone — 370
CMYK — 62, 1, 100, 25
RGB — 92, 129, 24
HEX — #5c8118

orange

Orange

Pantone — 1595
CMYK — 0, 71, 100, 3
RGB — 195, 84, 19
HEX — #c35413

red

Red

Pantone — 485
CMYK — 0, 96, 93, 2
RGB — 218, 41, 28
HEX — #da291c

magenta

Magenta

Pantone — 233
CMYK — 12, 100, 0, 0
RGB — 198, 0, 126
HEX — #c6007e

purple

Purple

Pantone — 2102
CMYK — 76, 71, 0, 0
RGB — 101, 88, 177
HEX — #6558b1

grape

Grape

Pantone — 259
CMYK — 67, 100, 4, 5
RGB — 109, 32, 119
HEX — #6d2077

Neutrals Palette

A variety of light grays are primarily used for the separation of content and elements as well as copy.

black

Black

Pantone — Black 6
CMYK — 0, 0, 0, 87
RGB — 16, 24, 32
HEX — #101820

cool gray 5

Cool Gray 5*

Pantone — Cool Gray 5
CMYK — 0, 0, 0, 21
RGB — 177, 179, 179
HEX — #b1b3b3

cool gray 2

Cool Gray 2*

Pantone — Cool Gray 2
CMYK — 0, 0, 0, 15
RGB — 208, 208, 206
HEX — #d0d0ce

cool gray 1

Cool Gray 1*

Pantone — Cool Gray 1
CMYK — 0, 0, 0, 9
RGB — 217, 217, 214
HEX — #d9d9d6

* These colors are not WCAG 2.0 level AA compliant for use for text.
** Gold for text should be used only on text larger than 18 px to be WCAG 2.0 level AA compliant.

Best Practices

Here are some general rules to keep in mind when using color for print or web applications.

The primary palette colors should always be more dominant in the layout than the secondary colors.

Things to avoid when using color for print applications

  1. Do not use modifications of the CMYK builds or Pantone colors.
  2. Do not use colors close the same value next to each other.
  3. Do not use tints of the specified colors orange or red.

Things to avoid when using color for digital applications

  1. Do not use color as the only indicator of importance or difference among elements.
  2. Do not use colors that are not WCAG 2.0 level AA compliant for contrast.

Questions? Ideas?
Contact Peta Westmaas at Communications and Marketing.
404.727.8363