Color
Primary Palette
The traditional Emory colors are the foundation, and they have been expanded to include some additional shades. These are the colors to lead each design and will work seamlessly with the updated secondary palette.
Emory Blue
Pantone — 280
CMYK — 100, 94, 27, 23
RGB — 1, 33, 105
HEX — #012169
Dark Blue
Pantone — 289
CMYK — 100, 76, 12, 70
RGB — 12, 35, 64
HEX — #0c2340
Medium Blue
Pantone — 286
CMYK — 100, 75, 0, 0
RGB — 0, 51, 160
HEX — #0033a0
Light Blue
Pantone — 7461
CMYK — 98, 24, 1, 3
RGB — 0, 125, 186
HEX — #007dba
Yellow*
Pantone — 130
CMYK — 0, 32, 100, 0
RGB — 242, 169, 0
HEX — #f2a900
Gold**
Pantone — 125
CMYK — 6, 32, 100, 24
RGB — 181, 133, 0
HEX — #b58500
Metallic Gold
Pantone — 871
CMYK — 0, 17, 55, 50
RGB — 132, 117, 78
HEX — #84754e
Secondary Palette
This palette is the range of secondary accent colors that work in conjunction with the main palette colors in small proportions.
Cyan*
Pantone — Cyan
CMYK — 100, 0, 0, 0
RGB — 0, 174, 239
HEX — #00aeef
Sky Blue*
Pantone — 298
CMYK — 67, 2, 0, 0
RGB — 65, 182, 230
HEX — #41b6e6
Teal
Pantone — 5483
CMYK — 65, 11, 25, 27
RGB — 72, 127, 132
HEX — #487f84
Kelly Green
Pantone — 7740
CMYK — 75, 0, 95, 15
RGB — 52, 131, 56
HEX — #348338
Sea Green
Pantone — 568
CMYK — 90, 9, 60, 15
RGB — 0, 108, 91
HEX — #006c5b
Olive
Pantone — 370
CMYK — 62, 1, 100, 25
RGB — 92, 129, 24
HEX — #5c8118
Orange
Pantone — 1595
CMYK — 0, 71, 100, 3
RGB — 195, 84, 19
HEX — #c35413
Red
Pantone — 485
CMYK — 0, 96, 93, 2
RGB — 218, 41, 28
HEX — #da291c
Magenta
Pantone — 233
CMYK — 12, 100, 0, 0
RGB — 198, 0, 126
HEX — #c6007e
Purple
Pantone — 2102
CMYK — 76, 71, 0, 0
RGB — 101, 88, 177
HEX — #6558b1
Grape
Pantone — 259
CMYK — 67, 100, 4, 5
RGB — 109, 32, 119
HEX — #6d2077
Neutrals Palette
A variety of light grays are primarily used for the separation of content and elements as well as copy.
Black
Pantone — Black 6
CMYK — 0, 0, 0, 87
RGB — 16, 24, 32
HEX — #101820
Cool Gray 5*
Pantone — Cool Gray 5
CMYK — 0, 0, 0, 21
RGB — 177, 179, 179
HEX — #b1b3b3
Cool Gray 2*
Pantone — Cool Gray 2
CMYK — 0, 0, 0, 15
RGB — 208, 208, 206
HEX — #d0d0ce
Cool Gray 1*
Pantone — Cool Gray 1
CMYK — 0, 0, 0, 9
RGB — 217, 217, 214
HEX — #d9d9d6
* These colors are not WCAG 2.0 level AA compliant for use for text.
** Gold for text should be used only on text larger than 18 px to be WCAG 2.0 level AA compliant.
Best Practices
Here are some general rules to keep in mind when using color for print or web applications.
The primary palette colors should always be more dominant in the layout than the secondary colors.
Things to avoid when using color for print applications
- Do not use modifications of the CMYK builds or Pantone colors.
- Do not use colors close the same value next to each other.
- Do not use tints of the specified colors orange or red.
Things to avoid when using color for digital applications
- Do not use color as the only indicator of importance or difference among elements.
- Do not use colors that are not WCAG 2.0 level AA compliant for contrast.
Questions? Ideas?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu