The who, what, and how of our story start in one place: our strategy.
Strategy provides the why that makes everything we do possible. It grounds our perspective, uplifts our people, and amplifies our outcomes. It defines where we are in the world and how we impact it. In other words, it’s the foundation on which our work takes shape.
The Emory Brand
Brand Narrative
Our brand narrative is where our strategy meets our storytelling. Our narrative is not external marketing language; instead, it’s a unique articulation of our values, benefits, identity, and experience. This vision of our identity informs our key brand language but does not dictate it.
It takes courage to encourage something new;
to aim higher;
to define your own path.
It takes wisdom, callouses, vision, and heart
to do great things in the service of humanity.
And at Emory,
we believe that those with the
drive to discover, the ambition to achieve,
and the optimism to prevail against all odds
deserve the unwavering support
of friends, fellows, and Fulbrights;
the freedom to hatch wild ideas
collaborating across disciplines;
and every lab, stage, and court
on which to learn, act, and lead.
So why settle for standard
when you can be the one to set it?
Have the conviction to become
what the world needs.
Brand Platform
The brand platform is the foundation of our brand—the basic components that make us who we are and shape what we do. It’s the final sum of discovery, research, and strategy.
Brand Promise
The brand promise presents our strongest and most ownable position in the market. This is not a tagline but rather a simple, distilled phrase forming our strategy’s foundational point.
Ambition through heart
Brand Pillars
The brand pillars further define our competitive advantage through our three biggest strengths: what we believe in, what connects people to us, and what we do differently or better than other institutions.
Founded to Serve
“In the service of humanity” has always been our rallying cry and our responsibility—to do more and better not only for ourselves, but for all.
Driven by Conviction
Our convictions—forged when individual passions meet selfless aspirations—unleash our pursuit of excellence.
Connections Fuel Achievements
A spirit of collaboration and belonging fuses our unique voices, talents, and perspectives into an unrivaled force for shared achievement.
The Courage to Lead
Doing what has never been done is in our DNA. We ask big questions, break new ground, and pursue innovation that moves our world forward.
Brand Personality
The brand personality helps us to establish and maintain a consistent tone throughout our communications.
Passionate
Excited and Motivated
Welcoming
Collaborative and Open
Creative
Inspirational and Innovative
Inquisitive
Curious and Investigative
Courageous
Confident and Groundbreaking
Questions?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu
Communicating Our Essence
Establishing a solid strategy founded on an authentic understanding of our identity is just the beginning. To mature and transform that strategy into a full-fledged brand that can be experienced, we have to communicate about it. That’s where our messaging comes in.