The visual principles established in other sections should largely apply to how we treat video and create consistency across motion deliverables.
Video Graphics
Branded exit graphic
We use the shield at scale to introduce and conclude footage. This transition should happen quickly to not distract from the subject.
Download branded exit graphic here
Frame 01
Frame 02
Frame 03
Frame 04
Additional end card content
The organization of additional end card content should be simple and not detract from the logo.
Option 01
Option 02
Lower Thirds
Lower thirds should first and foremost aid clarity. Where possible, we should use a lower third design that feels more unique in scale and emphasizes the typographic core of our brand.
Create lower thirds for horizontal and vertical videos.
Download lower third animations here
Supergraphics
Supergraphics and on-screen art are largely typography-centric and bring the simplicity of our design system to the screen.
Example 01
Example 02
Example 03
Example 04
Questions?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu