Visual Style

Together with our logos, typography, color palettes, graphic elements, photography, videography, and composition make up the visual system of Emory’s brand.

Typography

Brand typefaces, guidelines, type style, and hierarchy

Color

Primary, secondary, and neutral color palettes

Photography

Guidelines for portraiture and storytelling images

Graphic Elements

The suite of graphic elements and their use

Composition

Principles for layout and design of printed pieces

Video

Guidelines for creating consistency in videography