To carry our brand out into the world, we build on our brand pillars to express these supporting truths about our offerings and their impact on students, faculty, staff, alumni, and the world.
Messaging Pillars
Research
Emory’s research advances knowledge and addresses real-world challenges, demonstrating the tangible, meaningful impact of its graduate students and faculty.
Messaging Priorities
- Demonstrable impact
- Interdisciplinary research
- Nonmedical research
- Medical research
Health Care
Emory is committed to enhancing health and well-being, innovating treatments, and addressing humanity’s most pressing health challenges. We serve the community and the world at every stage of life through dedicated clinical, teaching, and research efforts.
Messaging Priorities
- Frontline workers, physicians, nurses, practitioners, and researchers
- Advanced treatments
- Regional and global service
- Access
Student Experience
Emory offers students a blend of academic and life experiences. Rooted in the liberal arts and extending to graduate and professional studies, it encourages students to immerse themselves in a range of interests within a vibrant, multicultural community.
Messaging Priorities
- Immersive courses
- Extracurriculars
- Support services
- Campus beauty and climate
- Access
- Belonging
Faculty
Emory fosters a dynamic intellectual community, drawing top academics who conduct impactful, innovative research, embrace advanced classroom technologies, and inspire students.
Messaging Priorities
- Expert faculty
- Outcomes
- Visiting experts
- Thought leaders
- Authenticity
Atlanta
Emory’s connection to and partnerships with Atlanta provide access to a city rich in arts, culture, and entertainment and open opportunities to positively impact the communities and residents who call Atlanta home.
Messaging Priorities
- Partnerships and community service
- Arts, culture, and entertainment
Questions?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu
Making Messaging Consistent
Our voice was created to help us choose tone and style in everything we write or say. Not only does this make our messaging more consistent across the university, but it also helps us establish the right relationships with our audiences.
Voice and Tone
Together, voice and tone guide the way we communicate with different audiences.
Learn more about voice and toneAudiences
It's important to understand who our audiences are and how to reach them.
Learn more about our audiences