At the heart of the Emory story is our collaborative environment and tenacious pursuit of bettering the world. This is captured through photography of our community working together to solve big problems. Each image tells our unique story in an authentic and inspiring way. The image should appear at eye level, with the camera acting as a human element in the scene.
Our pursuit photography is characterized by three key style principles:
01. Natural Light
Our imagery should feel aligned with how we approach color throughout our system. Generous light and white space is punctuated by moments of saturated color.
02. Authentic and Human
Images should feel like a real moment in time. Subjects should feel naturally expressive and engaged in their task at hand.
03. Personal
Our photography has a personal approach. Angles are generally straight on, so our audience feels part of the image rather than looking from above or below.
Pursuit Misuse
Do not capture people looking directly at the camera or in positions that suggest they could be looking at the camera.
Do not show staged, contrived, or overly art-directed compositions.
Do not use photos with overly colorful styling and backgrounds.
Do not show people with unnatural or over-the-top facial expressions.
Questions?
Contact the Communications and Marketing brand team.
emory.branding@emory.edu